Jun 5 2020
VP- Learning Solutions
The entire world has undergone an unanticipated change brought about by COVID-19. Who could have possibly thought that a few months into the new year would comprise of empty classrooms, uninhabited offices, travel bans, and masked humans? However even amidst such an adverse situation, the world has not come to a total standstill! Learning has switched from Traditional to Digital, work from home is the New Normal, and groceries are now purchased with the click of a button. So, what has enabled us to adapt to this change? The answer is Technology; we are surrounded by so many applications, software, and utilities today that even the most complex of tasks can be sorted out in just a matter of minutes.
One such sector that is trying to navigate their way during this pandemic is Publishing. The closure of book shops, the cancellation of book fairs, and the indefinite shut down of printing presses across the globe are adding tremendous pressure to this sector. However, publishers like Cambridge University Press, Macmillan Children’s Publishing Group (MCPG), and several others have already taken advantage of technology and have made their books, research journals, and worksheets available digitally via eBooks and audiobooks.
It is important to bear in mind that digitizing and creating tones of engaging print content in a short period is not an easy task to accomplish. The challenges they might encounter are
Progress in digitization has reached a new high ever since the pandemic broke out. AI has risen to sudden fame because of its unique ability to mimic cognitive functions like humans. However, let us set the record straight, AI most certainly cannot replace humans, but it can enable them to enhance their ability to drive performance. Even with respect to educational publishing, AI can play a fundamental role in making content more accessible and engaging for learners across the globe. In the foreseeable future, publishers need to brace themselves for tough competition, they will have to redefine their strategies and shift their focus from a mass experience to a personalized experience for their customers.