The Client
Founded in 1807, this multinational publisher offers scientific journals, textbooks, online products, and educational materials across a variety of subjects. With three distinct business units, the publisher lacked a centralized data approach to customer information.
Business Requirements
The publisher’s customer data was scattered across various systems, hindering their ability to understand customer buying habits and provide optimal service. They required a consolidated data approach to gain a 360-degree customer view and improve collaboration among business units.
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