In today’s career and technical education (CTE) publishing landscape, the pressure to innovate is intense. Learners are increasingly demanding immersive, real-world content. Districts are also investing heavily in digital transformation, expecting measurable results. In this challenging situation, among all formats, video-based learning stands out as a proven strategy for increasing learner engagement, improving outcomes, and meeting the diverse needs of today’s demanding students.

But before investing in CTE video learning, one critical question stands out for publishers: Does video truly enhance learning outcomes in career and technical education?

The answer, backed by both research and real-world adoption, is a resounding Yes!

Video as a Pedagogical Powerhouse: Research-Backed Insights

More than an engagement tool, video is turning out to be a proven learning accelerator. A recent study on adult learning retention found that 95% of learners report better retention when using video-based educational materials, compared to significantly lower rates for text-only and audio-only formats. This is especially relevant for CTE subjects whose visual demonstrations, procedural walkthroughs, and skill-based instruction are essential. Additionally, shorter videos with interactive elements like embedded quizzes and whiteboard-style sketches have been proven to boost engagement and comprehension.

Other research studies have proven video-based learning to be a powerful tool for enhancing learner engagement and comprehension. For example, studies reveal that shorter videos, informal talking‑head shots, and drawing tutorials consistently yield higher engagement in massive online settings (up.csail.mit.edu). MIT’s large-scale MOOC analysis tracked 6.9 million video views, demonstrating that production style impacts attention and retention.

Multimedia learning in CTE increases motivation, reduces cognitive overload, and bridges the gap between theory and practice. These are essential outcomes for publishers looking to support school districts’ college and career readiness initiatives.

Why CTE Publishers Are Prioritizing Video

CTE education is unique because it requires learners to master both theory and application, often within simulated or real-life scenarios. Textbooks alone can’t demonstrate how to weld, code, or conduct patient care.

That’s why CTE instructional videos are becoming central to modern CTE curriculum products. Videos provide:

• Visual Demonstration of Skills: Step-by-step process visuals reduce ambiguity.
• Anywhere Access: On-demand learning meets students where they are.
• Engagement & Interactivity: Motion, narration, and interactivity increase attention span.
• Support for Diverse Learning Styles: Video simultaneously supports auditory, visual, and kinesthetic learners.

And for publishers, CTE video learning opens the door to scalable, high-value content products for which school districts are actively budgeting.

As per research, the global education technology market size was estimated at USD 163.49 billion in 2024 and is projected to reach USD 348.41 billion by 2030, growing at a CAGR of 13.3% from 2025 to 2030. Here, CTE will play a significant role due to its focus on job readiness.

School districts are under mounting pressure to align with industry standards such as NCCER, NHA, and CompTIA certifications. They’re actively seeking career and technical education videos that simulate real-world industry environments and workflows.

For publishers, this means:Higher ROI through high-demand video content bundles

• Stronger district partnerships through cutting-edge offerings
• Lower costs over time via reusable digital assets

In short: Well-designed video and multimedia learning solutions translate to both pedagogical value and market competitiveness.

MRCC EdTech Is Your Video Partner

Video production for CTE is a complex task. You need content that’s not only engaging but also pedagogically sound, industry-aligned, ADA-compliant, and LMS-optimized. That’s where MRCC EdTech shines.

We’re not just another EdTech vendor. We’re your strategic partner with more than 28 years of experience working with educational publishers across the U.S., delivering more than 370,000 videos and animations, and powering more than 650,000 online courses.

Our Unique Strengths:

• CTE Expertise: We specialize in CTE verticals like healthcare, manufacturing, IT, hospitality, and construction.
• End-to-End Support: From script to screen, we manage storyboarding, talent, shooting, editing, animation, compliance, and LMS integration.
• Built-In Accessibility: Every video is WCAG-compliant, closed captioned, and offers multilingual support.
• Immersive Options: Beyond 2D, we offer 3D simulations and interactive video content for deeper learning.
• Scalable & Flexible: Whether you need 10 or 10,000 videos, we scale quickly without compromising quality.

Most importantly, we understand the unique needs of publishers: tight schedules, version control, licensing, and ROI. Our workflows are designed for publishers, not just educators.

The path to future-ready CTE publishing starts with one decision: to evolve your offerings with video and multimedia. MRCC EdTech makes that journey seamless with our plug-and-play development model, skilled video teams, and transparent pricing.

When you partner with MRCC, you’re not just buying a service; you’re gaining:

• A competitive edge in EdTech procurement
• Faster development cycles that keep pace with standards
• Rich content formats that meet modern learner needs

Let’s build high-performing, video-powered CTE solutions together.

Ready to future-proof your CTE product portfolio with industry-aligned video content?

Connect with our experts to explore custom video and multimedia learning solutions designed just for you.