The Modern Learner is busy, tech-savvy, and curious to learn. They continually seek timely, relevant content on-demand. Therefore, it’s vital we choose a mode of learning that engages, enriches, and empowers all at once!
Hello everybody, and welcome to MRCC’s podcast for creative services. This is Savarna Karmalkar, MRCC’s business unit head for Publishing. I’m so glad you guys could join me today. I hope all of you are doing well, staying home and staying safe. I know these things have been so unprecedented off late, but as we continue to navigate our way
Hello everybody, and welcome to MRCC’s podcast for creative services. This is Savarna Karmalkar, MRCC’s business unit head for Publishing. I’m so glad you guys could join me today. I hope all of you are doing well, staying home and staying safe. I know these things have been so unprecedented off late, but as we continue to navigate our way during this pandemic, I firmly believe in the strength and determination of the human spirit. And you know what, this too shall pass, guys.
That being said, I wanted to connect with you folks today to give you a possible bird’s eye view of the various creative services that play such a crucial role in delivering an engaging elearning experience. So, as an elearning solutions provider for over two decades to clients like Pearson, Cengage, Wiley, FINRA, Eversource, and many more, we have noticed that creative services play an integral role in effective elearning. And let me tell you, in my 15 years of industry experience, I have observed that creative services effectively break down even the most complex matters into simplified and engaging content so that it is easily comprehensible. Now, this might cross your mind that why an educational institution or corporate organization should you consider the need for creative services? Well, generally speaking, whether it is corporates, training institutions or educational institutions, learners worldwide have a short attention span and keeping them engaged is quite a challenge. And that is why it’s so important for them to have access to interactive content, something that they find appealing and wholesome. So when creativity is integrated into modules, it encourages learners to be innovative and responsive. I mean, come on, for how long can you possibly look at plain and lengthy content without getting distracted? You catch my drift, right?
So now that I have established the why, I would like to move on to the crux of the issue, where I would like to shed some light on the various kinds of creative services that can play a huge role in delivering the interactive elearning. Okay? So let’s start with epub authoring and publishing. Learning, I feel, can be made more effective through authoring, interactive content and assessments, you know, through developing training manuals and through content localization. Here I must mention that organizations and education institutions many a time question the need for content localization. Therefore, I would like to clarify this uncertainty of theirs. You see, localization is like a personal connection that enhances the value of your product to the consumer, which allows you to expand your elearning audience, giving your brand that positive global identity, right? Further moving on to digital content and 2D/3D animations, I believe these are absolute necessities for the modern learner. Why, you ask? I will give you two reasons. First, it has the ability to draw and hold the learner’s attention. And second, because they’re interactive in nature. And it has been observed that it largely enhances the learner’s retention rates. We are often asked, how can you ensure an authentic learning experience. Here I’d like to mention it’s all about engaging learners through activities that involve real life scenarios. Also, metacognition is fundamental when it comes to learning. Therefore we specifically design courses that allow learners to assess their thought process. Now, sliding over to video production and interactive ebooks, you see there is absolutely no doubt that these bring your courses to life and they offer learners an enhanced learning experience through animations, through gamified solutions, videos and much, much more. So, just to give you guys an idea about what kind of videos well, you have micro videos, training videos, lecturer and tutorial videos and so on so forth.
So, if you folks are still with me, I would like to address the big question which is why, amidst so many options, should you choose MRCC? The simplest way to answer this is when you choose to invest in something, you don’t just choose things that promise you big returns. Accept it, it’s one of the reasons, but it most certainly isn’t the only one. You also look at performance, credibility, and utility. And we have had the great fortune to work with leading names in the industry who have gladly vouched for us in all the above-mentioned areas and we couldn’t be more honored, right? So, there you have it, an array of creative services and the reasons as to why you should consider it to achieve your desired learning goals.
I think that should be all for today. It’s been such a pleasure connecting with you guys. Thank you all for taking time out to join me. I hope I was able to address some of your doubts in creative services. And if you still happen to have some unanswered questions or queries, then you can always head over to our website which is www.mrccedtech.com or you could mail us at email@example.com. We would be more than glad to help you out. Until the next episode. Stay tuned and stay safe.